Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10003789932
Persistent link: https://www.econbiz.de/10009532046
Persistent link: https://www.econbiz.de/10013162370
Persistent link: https://www.econbiz.de/10010245952
Purpose – In this interview with Prof. Venkat Ramaswamy, Strategy & Leadership reviews the way the concept of co-creation of value with customers is being implemented on its tenth anniversary. Prof. Ramaswamy explains the basic elements of the co-creation playbook. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10015017618