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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy; Singh, Ramendra - In: Journal of macromarketing 41 (2021) 2, pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
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Marketing to the poor : creating value
Singh, Ramendra (ed.); Wani, Tahir A. (ed.) - 2022
Persistent link: https://www.econbiz.de/10014023312
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Does salesperson's customer orientation create value in B2B relationships? : empirical evidence from India
Singh, Ramendra; Koshy, Abraham - In: Industrial marketing management : the international … 40 (2011) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10008907887