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Toward a comprehensive framework of value proposition development : from strategy to implementation

Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255

Persistent link: https://www.econbiz.de/10012285182

From promise to perspective : reconsidering value propositions from a service-dominant logic orientation

Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311

Persistent link: https://www.econbiz.de/10012285189

Customer value propositions : Value co-creation

Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315

Persistent link: https://www.econbiz.de/10012285190

The customer value proposition : evolution, development, and application in marketing

Payne, Adrian; Frow, Pennie; Eggert, Andreas - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 467-489

Persistent link: https://www.econbiz.de/10011737456

Conceptualizing and communicating value in business markets : from value in exchange to value in use

Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90

Persistent link: https://www.econbiz.de/10011822306

Co-creation practices : their role in shaping a health care ecosystem

Frow, Pennie; McColl-Kennedy, Janet R.; Payne, Adrian - In: Industrial marketing management : the international … 56 (2016), pp. 24-39

Persistent link: https://www.econbiz.de/10011531224

Value propositions as communication practice : taking a wider view

Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-210

Persistent link: https://www.econbiz.de/10008934054

Value propositions : a service ecosystems perspective

Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351

Persistent link: https://www.econbiz.de/10010461901

Deconstructing the value proposititon of an innovation exemplar

Payne, Adrian; Frow, Pennie - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 237-270

Persistent link: https://www.econbiz.de/10010344085

Co-Pricing : Co-Creating Customer Value Through Dynamic Value Propositions

Frow, Pennie - 2015

Using co-pricing as a means for gaining deep customer insights offers much potential, ultimately expanding profitability and markets. Models of co-pricing could provide new basis for segmenting customers, based on their perceptions of value. Involvement in co-pricing decisions can also offer...

Persistent link: https://www.econbiz.de/10013018980