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Factors predicting co-creation of value : a study of boutiques
Sahi, Gurjeet Kaur; Devi, Rita; Sehgal, Sanjeewani - In: Metamorphosis : a journal of management research 14 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011485932
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Assessing co-creation based competitive advantage through consumers' need for differentiation
Sahi, Gurjeet Kaur; Devi, Rita; Gupta, Mahesh Chander; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209679
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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
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Service profit chain and throughput orientation : a manager-employee-customer triad perspective in services
Patel, Pankaj; Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; … - In: International journal of production research 58 (2020) 17, pp. 5196-5217
Persistent link: https://www.econbiz.de/10012266149