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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan
;
Tybout, Alice M.
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1988
Persistent link: https://www.econbiz.de/10000754933
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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10001099350
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