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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009