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Events und Wege aus der Krise -- Die Veranstaltungsbranche in Deutschland -- Herausforderungen an die Event- und Messeforschung im Kontext der Corona-Krise -- The Power of Hybrid Events -- Wie verändert ein Virus Messeformate? Stand und Perspektiven der Eventforschung:- „Live is Life“? --...
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Purpose: This study examined the MICE Industry as an exchange and cooperation object to break through the inter-Korean relations in the crisis phase. Design/methodology/approach: This study conducted exploratory research applying grounded theory, a qualitative research method that builds a...
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