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Verbraucher
Theorie
25
Theory
24
Innovation
22
Marketing management
15
Marketingmanagement
15
USA
13
Wettbewerb
13
United States
12
Competition
11
Innovationsmanagement
11
Marktforschung
11
Marketing
10
Vereinigte Staaten
10
Innovation diffusion
9
Innovation management
9
Innovationsdiffusion
9
Consumer behaviour
8
Konsumentenverhalten
8
Nachhaltigkeit
7
Sustainability
7
Economic growth
6
Management
6
Market entry
6
Markteintritt
6
Produktentwicklung
6
Verbraucherverhalten
6
Welt
6
Wirtschaftswachstum
6
World
6
Estimation
5
Nachhaltige Entwicklung
5
New product development
5
Schätzung
5
Strategic management
5
Strategisches Management
5
Sustainable development
5
Transaction costs
5
Transaktionskosten
5
Betriebswirtschaftliche Statistik
4
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8
Article
4
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Aufsatzsammlung
1
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1
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English
8
Undetermined
4
Author
All
Robertson, Thomas S.
12
Ward, Scott
4
Kassarjian, Harold H.
2
Alpert, Mark I.
1
Bucklin, Louis P.
1
Capitman, William
1
Dalrymple, Douglas J.
1
Grabner jr., John R.
1
Kassarjian, Harold Haig
1
Kennedy, James N.
1
Kernan, Jerome B.
1
Levy, Sidney J.
1
Myers, James H.
1
Stasch, Stanley F.
1
Stern, Louis W.
1
Sturdivant, Frederick D.
1
Yoshino, Michael Y.
1
Zielinski, Joan
1
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California management review
1
Combined proceedings (Spring Conference + Fall Conference)
1
Editors' series in marketing
1
Journal of marketing research : JMR
1
Marketing education and the real world and Dynamic marketing in a changing world
1
Prentice-Hall International Series in Management
1
Scott, Foresman Series in Marketing
1
Scott, Foresman series in marketing
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ECONIS (ZBW)
12
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1
Innovative behavior and communication
Robertson, Thomas S.
-
1971
Persistent link: https://www.econbiz.de/10013467781
Saved in:
2
Perspectives in consumer behavior
Kassarjian, Harold H.
;
Robertson, Thomas S.
-
1973
-
Revised
Persistent link: https://www.econbiz.de/10000056320
Saved in:
3
Consumer behavior
Robertson, Thomas S.
;
Zielinski, Joan
;
Ward, Scott
-
1984
Persistent link: https://www.econbiz.de/10000078313
Saved in:
4
Consumer behavior
Robertson, Thomas S.
-
1970
Persistent link: https://www.econbiz.de/10000051869
Saved in:
5
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
6
Consumer behavior : theoretical sources
Ward, Scott
(
ed.
);
Robertson, Thomas S.
(
contributor
)
-
1973
Persistent link: https://www.econbiz.de/10000053319
Saved in:
7
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
8
Consumption behavior across ethnic categories
Dalrymple, Douglas J.
;
Robertson, Thomas S.
;
Yoshino, …
- In:
California management review
14
(
1971
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10002044853
Saved in:
9
Prediction of consumer innovators : application of multiple discriminant analysis
Robertson, Thomas S.
;
Kennedy, James N.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 64-69
Persistent link: https://www.econbiz.de/10002703812
Saved in:
10
Toward the development of consumer behavior theory
Robertson, Thomas S.
;
Ward, Scott
- In:
Marketing education and the real world and Dynamic …
,
(pp. 57-64)
.
1972
Persistent link: https://www.econbiz.de/10003663489
Saved in:
1
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