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Verbraucher
Theorie
35
Theory
35
Risikomanagement
17
Risk management
14
Marktforschung
13
USA
10
Werbung
10
Management
9
Risk
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Article
5
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1
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5
English
1
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Farley, John U.
6
Howard, John A.
3
Lehmann, Donald R.
3
Ring, L. Winston
2
Sexton, Donald E.
1
Winer, Russell S.
1
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Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science Institute Series
1
Marketing planning models
1
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ECONIS (ZBW)
6
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1
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
2
An empirical test of the Howard-Sheth model of buyer behavior
Farley, John U.
;
Ring, L. Winston
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10002140299
Saved in:
3
Evaluating test market results : buyer behavior analysis in Argentina
Farley, John U.
;
Howard, John A.
;
Lehmann, Donald R.
- In:
Journal of business administration : publication of the …
5
(
1974
)
2
,
pp. 69-88
Persistent link: https://www.econbiz.de/10002140312
Saved in:
4
A process model for the family planning decision
Farley, John U.
;
Sexton, Donald E.
- In:
Marketing planning models
,
(pp. 209-239)
.
1982
Persistent link: https://www.econbiz.de/10002140441
Saved in:
5
A "working" system model of car buyer behavior
Farley, John U.
;
Howard, John A.
;
Lehmann, Donald R.
- In:
Management science : journal of the Institute for …
23
(
1976
)
3
,
pp. 235-247
Persistent link: https://www.econbiz.de/10002140523
Saved in:
6
Consumer behavior : Theory and application
Farley, John U.
(
contributor
);
Howard, John A.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000037690
Saved in:
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