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Perceived importance of selected product information sources in two time periods by United States and West German consumers
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 9 (1981) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10001833990
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Verbrauchereinstellung zur Werbung
Becker, Helmut; Anderson, Ronald D.; Engledow, Jack L. - In: Jahrbuch der Absatz- und Verbrauchsforschung 23 (1977) 3, pp. 266-278
Persistent link: https://www.econbiz.de/10001885376