Verbrauchereinstellung zur Werbung
Year of publication: |
1977
|
---|---|
Authors: | Becker, Helmut ; Anderson, Ronald D. ; Engledow, Jack L. |
Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 23.1977, 3, p. 266-278
|
Subject: | Verbraucher | Werbungsforschung | Deutschland |
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