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Taiwanese Children as Consumer...
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McNeal, James U.
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Journal of retailing
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MSU business topics
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ECONIS (ZBW)
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The child consumer : a new market
McNeal, James U.
- In:
Journal of retailing
45
(
1969
)
2
,
pp. 15-22,84
Persistent link: https://www.econbiz.de/10002479341
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Consumer satisfaction : the measure of marketing effectiveness
McNeal, James U.
- In:
MSU business topics
17
(
1969
)
3
,
pp. 31-35
Persistent link: https://www.econbiz.de/10002479397
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