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Analysing the influence of companies' green communication in college students' green purchase behaviour : an application of the extended theory of planned behaviour model

Sousa, Sara; Correia, Elisabete; Viseu, Clara; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-14

to April of 2021, a survey was conducted among the students of a higher education institution (HEI) in Portugal, allowing …

Persistent link: https://www.econbiz.de/10013286457

A fresh look at environment friendly customer's profile : evidence from India

Patharia, Ishani; Rastogi, Sanjay; Vinayek, Ravinder; … - In: International journal of economics and business … 20 (2020) 3, pp. 310-321

Persistent link: https://www.econbiz.de/10012508570

Factors influencing the green purchase behaviour of millennials : an emerging country perspective

Dilotsotlhe, Nombulelo - In: Cogent business & management 8 (2021) 1, pp. 1-21

The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

Persistent link: https://www.econbiz.de/10012661374

Cognitive, emotional, and sociocultural processes in consumption

Xie, Chunyan; Bagozzi, Richard P.; Østli, Jens - In: Psychology & marketing 30 (2013) 1, pp. 12-25

Persistent link: https://www.econbiz.de/10009716257

Factors affecting skepticism toward green advertising

Paço, Arminda M. Finisterra do; Reis, Rosa - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 147-155

Persistent link: https://www.econbiz.de/10009762976

Factors affecting skepticism toward green advertising

Paço, Arminda M. Finisterra do; Reis, Rosa - In: Green advertising and the reluctant consumer, (pp. 123-131). 2014

Persistent link: https://www.econbiz.de/10010399373

Entrepreneurial intention among secondary students : findings from Portugal

Paço, Arminda M. Finisterra do; Ferreira, João; … - In: International journal of entrepreneurship and small business 13 (2011) 1, pp. 92-106

Persistent link: https://www.econbiz.de/10009233887

Sustentabilidade : primeiro grande inquérito em Portugal

Schmidt, Luísa; Truninger, Mónica; Guerra, João; … - 2018 - 1a edição

Persistent link: https://www.econbiz.de/10011943494

Reducing household water consumption : a social marketing approach

Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408

Persistent link: https://www.econbiz.de/10010512563

Green spirit : consumer empathies for green apparel

Cowan, Kirsten; Kinley, Tammy - In: International journal of consumer studies 38 (2014) 5, pp. 493-499

Persistent link: https://www.econbiz.de/10010517761

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