This paper proposes an empirical exploration of this question how a customer evaluates prestige from a symbolic interactionist point of view.

In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between...

An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.