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Response to consumerism : how change is perceived by both sides
Barksdale, Hiram C.; French, Warren A. - In: MSU business topics 23 (1975) 2, pp. 55-67
Persistent link: https://www.econbiz.de/10001877795
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Marketing, consumerism, and government : a comparison of American and Canadian attitudes
Barnhill, J. A.; Barksdale, Hiram C.; Perreault jr., … - In: Journal of contemporary business 10 (1981) /4p59-80
Persistent link: https://www.econbiz.de/10001869267
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Changes in consumer attitudes toward marketing, consumerism and government regulation, 1971-1975
Barksdale, Hiram C.; Darden, William R.; Perreault jr., … - In: Journal of consumer affairs : official publication of … 10 (1976) 2, pp. 117-139
Persistent link: https://www.econbiz.de/10001877684
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Consumer attitudes toward marketing and consumerism
Barksdale, Hiram C.; Darden, William R. - In: Journal of marketing 36 (1972) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10001877703