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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Advertising and society
Brozen, Yale (ed.); Geneen, Harold S. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000327963
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Surrogate indicators and deception in advertising
Cohen, Dorothy - In: Journal of marketing 36 (1972) 3, pp. 10-15
Persistent link: https://www.econbiz.de/10002013394
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Advertising's role in society
Wright, John Sherman; Mertes, John E. - 1974
Persistent link: https://www.econbiz.de/10013537976
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Macro marketing : a social perspective
Moyer, Reed - 1972
Persistent link: https://www.econbiz.de/10013490168