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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003444215
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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Handbook of culture and consumer behavior
Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011297040
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Marketing and multicultural diversity
Rao, C. P. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002741093
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Interkulturelle Kompetenz im Zugang zu japanischen Märkten
Horn, Sierk - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002749840
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Marketing and consumer identity in multicultural America
Tharp, Marye C. - 2001
Persistent link: https://www.econbiz.de/10001495579
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Re-made in Japan : everyday life and consumer taste in a changing society
Tobin, Joseph Jay (contributor) - 1992
Persistent link: https://www.econbiz.de/10004147883
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Cross-cultural consumption : global markets, local realities
Howes, David (contributor) - 1996
Persistent link: https://www.econbiz.de/10004317135