Marketing and consumer identity in multicultural America
Marye C. Tharp
| Year of publication: |
c2001
|
|---|---|
| Authors: | Tharp, Marye C. |
| Publisher: |
Thousand Oaks, Calif [u.a.] : Sage Publications |
| Subject: | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Persönlichkeitspsychologie | Personality psychology | USA | Multikulturelle Gesellschaft | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 397 S Ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 315-359) and index |
| ISBN: | 0-7619-1103-0 ; 0-7619-1102-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001495579