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Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equilibrium with positive markups. We use data from an Austrian price comparison site...
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Die wettbewerbsrechtliche Überprüfung, ob eine Preissetzung, -angabe oder -werbung gegen das UWG oder die PAngV verstößt, erfordert Annahmen, wie Verbraucher solche geschäftlichen Handlungen verstehen und darauf reagieren. Die Arbeit stellt die Annahmen des Wettbewerbsrechts über das...
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Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
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One of the major challenges that our world faces today and in the future is human-induced climate change. The primary cause of global warming, leading to climate change, is the burning of fossil fuels for energy and transport, which increases the concentration of greenhouse gases in the...
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