Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred...

Menschenbilder aus Antike und Neuzeit -- Menschenbilder in den modernen Wissenschaften -- Der Konsument als neue soziokulturelle Leitfigur -- Der souveräne, der naive und der aktive Konsument -- Extended Case Method und Mobile Ethnographie

This collection examines cloth as a material and consumer object from early periods to the twenty-first century, across multiple oceanic sites-from Zanzibar, Muscat and Kampala to Ajanta, Srivijaya and Osaka. It moves beyond usual focuses on a single fibre (such as cotton) or place (such as...

"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...