By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the...

Cover -- Half-title -- Title -- Copyright -- Contents -- 1 A Frog Slowly Boiled -- 2 The Discriminating Merchant -- 3 Toward the Data- Powered Aisle -- 4 Hunting the Mobile Shopper -- 5 Loyalty as Bait -- 6 Personalizing the Aisles -- 7 What Now? -- Acknowledgments -- Notes -- Index -- A -- B --...