Die Komplexität und Kontroversen über Verbraucherwahrnehmung und Bewertung gesundheitsfördernder Eigenschaften von Lebensmitteln motivierten diese Dissertation. Die Kontroversen umfassen die nicht eindeutige Verbindung zwischen Einkommensniveau und der Nachfrage nach funktionellen...

This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene,...

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and...

"When people encounter goods in the marketplace - sugar, clothes, phones, etc. - there is a slim chance they will seek information about the origins of those goods. Far more likely is that the goods will remain anonymous, and the labor that went into making them, the supply chain through which...

Introduction -- Abiding issues -- Argumentation of the courts and contemporary legal scholarship -- Making behavioralism work -- Fashioning consumer cognitive capability -- Open approaches to promoting innovation and economic growth -- From market access to cumulative innovation -- Summary of...