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Verbraucherverhalten
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
9
Markenführung
9
Luxury goods
7
Luxusgüter
7
Theory
7
Consumption theory
6
Konsumtheorie
6
Theorie
6
Brand image
5
Ethnologie
5
Ethnology
5
Markenimage
5
Marketing theory
5
USA
5
Marketingtheorie
4
Nachhaltige Entwicklung
4
Niger
4
Sustainable development
4
United States
4
Avertissements sanitaires
3
Beziehungsmarketing
3
Brand
3
Coffee farming
3
Consumers
3
Cultural identity
3
Einzelhandel
3
Fair trade
3
Fairer Handel
3
Kaffeeanbau
3
Kulturelle Identität
3
Luxury
3
Markenartikel
3
Market research
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Marktforschung
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Collection of articles of several authors
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English
5
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Arnould, Eric J.
3
Arnould, Eric
2
Price, Linda
2
Thompson, Craig J.
2
Zinkhan, George
2
Crockett, David
1
Price, Linda L.
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Weinberger, Michelle F.
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Zinkhan, George M.
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(McGraw-Hill, Irwin series in marketing)
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
2
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Consumer culture theory
Arnould, Eric J.
(
ed.
);
Thompson, Craig J.
(
ed.
)
-
2018
-
First published
Persistent link: https://www.econbiz.de/10011996767
Saved in:
2
Consumers
Arnould, Eric
;
Price, Linda
;
Zinkhan, George
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10004735485
Saved in:
3
Consumers
Arnould, Eric
;
Price, Linda
;
Zinkhan, George
-
2004
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004779730
Saved in:
4
Consumer culture theory
Arnould, Eric J.
(
ed.
);
Thompson, Craig J.
(
ed.
); …
-
2023
-
Second edition
Persistent link: https://www.econbiz.de/10014393245
Saved in:
5
Consumers
Arnould, Eric J.
-
2004
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013469288
Saved in:
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