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Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
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One of the major challenges that our world faces today and in the future is human-induced climate change. The primary cause of global warming, leading to climate change, is the burning of fossil fuels for energy and transport, which increases the concentration of greenhouse gases in the...
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Zahlungsbereitschaft; experimentelle Auktion; gesundheitsfördernde Lebensmittel; funktionelle Lebensmittel; random …willingness to pay; experimental auction; health-enhancing food; functional food; random utility; reference point; meta …-enhancing attributes in food products motivated this dissertation. This controversy arises from unclear connection between income levels …
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