The right tortilla for the right occasion : variation in consumers' willingness to pay for blue maize tortillas based on utilization
Year of publication: |
2020
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Authors: | Blare, Trent ; Donovan, Jason A. ; Garcia-Medina, Mariana |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 8, p. 564-579
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Subject: | consumer demand | Heirloom foods | Mexico | native maize | traditional foods | Zahlungsbereitschaftsanalyse | Willingness to pay | Mexiko | Maisanbau | Maize production | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Mais | Maize |
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