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Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
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2017
Persistent link: https://www.econbiz.de/10011879863
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4
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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5
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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6
Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making
Seeger, Marie K.
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2021
Persistent link: https://www.econbiz.de/10012598488
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Consumer payment method choice in e-commerce and its consequences on spending behavior
Deufel, Patrick
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2020
Persistent link: https://www.econbiz.de/10012403852
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