Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …

model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic … (1603-1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the … commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and …