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~subject:"Verbrauchsgütertest"
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Verbrauchsgütertest
Marktsegmentierung
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Bauer, Erich
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Der Markt : international journal of marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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Grundtypen entscheidungsorientierter Produkttests
Bauer, Erich
- In:
Der Markt : international journal of marketing
22
(
1983
)
2
,
pp. 61-68
Persistent link: https://www.econbiz.de/10001886277
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Produkttests
Bauer, Erich
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
13
(
1984
)
4
,
pp. 157-164
Persistent link: https://www.econbiz.de/10001886350
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