Internationale Marketingforschung
von Erich Bauer
| Year of publication: |
2002 ; 3., grundlegend überarbeitete und aktualisierte Auflage
|
|---|---|
| Authors: | Bauer, Erich |
| Publisher: |
München : R. Oldenbourg Verlag |
| Subject: | Internationale Marktforschung | International marketing research | Internationales Marketing | International marketing | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 497 Seiten graph. Darst., Kt 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 447 - 481 |
| ISBN: | 978-3-486-27228-4 ; 3-486-27228-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001678879