Extent: | XIX, 497 Seiten graph. Darst., Kt 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
Language: | German |
Notes: | Literaturverz. S. 447 - 481 |
ISBN: | 978-3-486-27228-4 ; 3-486-27228-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001678879