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~subject:"Verbrauchsgütertest"
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Verbrauchsgütertest
Research Methods/ Statistical Methods
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Vereinigte Staaten
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Agribusiness
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Markenartikel
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congruence
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Lipstein, Benjamin
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
New decision-making tools for managers : mathematical programming as an aid in the solving of business problems
1
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ECONIS (ZBW)
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Test marketing : a perturbation in the market place
Lipstein, Benjamin
- In:
Management science : journal of the Institute for …
14
(
1968
)
8
,
pp. 437-448
Persistent link: https://www.econbiz.de/10002384505
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2
Tests for test marketing
Lipstein, Benjamin
- In:
New decision-making tools for managers : mathematical …
,
(pp. 266-272)
.
1963
Persistent link: https://www.econbiz.de/10002384514
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