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New product distribution : an analysis of supermarket buyer decisions
Montgomery, David B. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 255-264
Persistent link: https://www.econbiz.de/10002509839
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Allocating ad budgets geographically
Urban, Glen L. - In: Journal of advertising research 15 (1975) 6, pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
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A model for managing a family-planning system
Urban, Glen L. - In: Operations research 22 (1974) 2, pp. 205-233
Persistent link: https://www.econbiz.de/10002943405
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Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.; Urban, Glen L. - In: Journal of marketing research : JMR 15 (1978) 2, pp. 171-191
Persistent link: https://www.econbiz.de/10002828966