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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Repetitive advertising in newspapers : a study of two new products
Stewart, John B. - 1964
Persistent link: https://www.econbiz.de/10002852098
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Strategic advertising campaigns
Schultz, Don E.; Martin, Dennis; Brown, William P. - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10003219174
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Public perceptions of television and other mass media. A twenty-year review 1959-1978. A report
1979
Persistent link: https://www.econbiz.de/10000577115
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The commercial connection : Advertising and the American mass media
Wright, John W. (ed.) - 1979
Persistent link: https://www.econbiz.de/10000582742