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The radio and television commercial
Book, Albert C.; Cary, Norman D. - 1978 - 2. print
Persistent link: https://www.econbiz.de/10000558752
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Home homemakers in Southern urban areas react to mass communications programs about food marketing
Keefe, Dennis R. - 1967
Persistent link: https://www.econbiz.de/10002210477
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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Patterns of media-audience accumulation
Keller, Paul - In: Journal of marketing 30 (1966) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
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Correlates of grocery product consumption rates
Frank, Ronald E.; Massy, William F.; Boyd, Harper W. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Empirical studies on individual response to exposure patterns
Lodisch, Leonard M. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 212-218
Persistent link: https://www.econbiz.de/10002252192