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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10000078128
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Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H.; Weinberg, Charles B. - In: Managing public enterprises, (pp. 261-290). 1982
Persistent link: https://www.econbiz.de/10002399174
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The role of marketing in improving postal service effectiveness
Lovelock, Christopher H.; Weinberg, Charles B. - In: The Future of the postal service, (pp. 137-196). 1983
Persistent link: https://www.econbiz.de/10002399214
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Cases in public and nonprofit marketing
Lovelock, Christopher H. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10013543663
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10013491088