Marketing for public and nonprofit managers
Year of publication: |
1984
|
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Authors: | Lovelock, Christopher H. ; Weinberg, Charles B. |
Publisher: |
New York u.a. : Wiley |
Subject: | Dienstleistung öffentliche | Unternehmung öffentliche | Absatz | Vereinigte Staaten | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Management | Nonprofit management |
Description of contents: | Table of Contents [external.dandelon.com] |
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Management of public sector and nonprofit organizations
Grayson, Leslie E., (1984)
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Rothschild, Michael L., (1981)
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Nonprofit organizations : a government management tool
Orlans, Harold, (1980)
- More ...
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Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H., (1982)
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The role of marketing in improving postal service effectiveness
Lovelock, Christopher H., (1983)
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Public & nonprofit marketing : readings & cases
Lovelock, Christopher H., (1990)
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