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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Strategy in advertising
Bogart, Leo - 1967
Persistent link: https://www.econbiz.de/10001933323
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Advertising in our economy
Borden, Neil H. - 1978 - Reprint
Persistent link: https://www.econbiz.de/10001937537
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Advertising principles
Starch, Daniel - 1978
Persistent link: https://www.econbiz.de/10001660926
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Measuring advertising results : a research report from the conference board
Wolfe, H. D.; Brown, J. K.; Thompson, G. C. - 1962
Persistent link: https://www.econbiz.de/10001547675
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The effect of different levels of promotional expenditures on sales of fluid milk
Clement, Wendell E.; Henderson, P. L.; Eley, C. P. - 1965
Persistent link: https://www.econbiz.de/10001549748
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Outdoor advertising rules and regulations
New Mexico State Highway Commission - 1978
Persistent link: https://www.econbiz.de/10000531662
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Guidelines in selling magazine advertising
Van, Karyl; Hahn, John - 1971
Persistent link: https://www.econbiz.de/10000555783
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Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.; Ohlsson, Ragnar; Tännsjö, Torbjörn - 1978
Persistent link: https://www.econbiz.de/10000558937
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Advertising and display in agribusiness
MacGuire, James E. - 1979
Persistent link: https://www.econbiz.de/10000559170