Measuring advertising results : a research report from the conference board
H. D. Wolfe; J. K. Brown and G. C. Thompson
| Year of publication: |
1962
|
|---|---|
| Authors: | Wolfe, H. D. ; Brown, J. K. ; Thompson, G. C. |
| Publisher: |
New York : National Industrial Conference Board |
| Subject: | Marktwerbung | Vereinigte Staaten | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | 177 S 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001547675