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A factor analytical model of brand loyalty
Sheth, Jagdish N. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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How adults learn brand preference
Sheth, Jagdish N. - In: Journal of advertising research 8 (1968) 3, pp. 25-36
Persistent link: https://www.econbiz.de/10002821075
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A market-oriented strategy of long-range planning for multinational corporations
Sheth, Jagdish N. - In: Management of the multinationals : policies, …, (pp. 206-218). 1974
Persistent link: https://www.econbiz.de/10002824880
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Models of buyer behavior
Sheth, Jagdish N. - 1974
Persistent link: https://www.econbiz.de/10013467496
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Environmental aspects of operating abroad
Sethi, S.Prakash; Sheth, Jagdish N. - 1973
Persistent link: https://www.econbiz.de/10003190986
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Long-range planning, organization, and management
Sethi, S.Prakash; Sheth, Jagdish N. - 1973
Persistent link: https://www.econbiz.de/10003190993
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Marketing management
Sethi, S.Prakash; Sheth, Jagdish N. - 1973
Persistent link: https://www.econbiz.de/10003191019
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Advertising's image : U.S. and Yugoslavia
Sheth, Jagdish N.; Smiljanic, Milan - In: Marketing update : dynamic marketing readings, (pp. 494-506). 1977
Persistent link: https://www.econbiz.de/10002820971
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Perceived instrumentality and value importance as determinants of attitudes
Sheth, Jagdish N.; Talarzyk, W. Wayne - In: Journal of marketing research : JMR 9 (1972) 1, pp. 6-9
Persistent link: https://www.econbiz.de/10002825024
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Recent failures in consumer protection
Sheth, Jagdish N.; Mammana, Nicholas J. - In: California management review 16 (1974) 3, pp. 64-72
Persistent link: https://www.econbiz.de/10002825054