A factor analytical model of brand loyalty
Year of publication: |
1968
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Authors: | Sheth, Jagdish N. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 5.1968, 4, p. 395-404
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Subject: | Markenartikel | Marktforschung | Vereinigte Staaten |
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