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Sales management : planning accomplishment and evaluation
Wotruba, Thomas R. - 1971
Persistent link: https://www.econbiz.de/10003005563
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Marketing management : concepts, practice and cases
Haas, Robert E.; Wotruba, Thomas R. - 1983
Persistent link: https://www.econbiz.de/10000047033
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Are consumers really satisfied?
Wotruba, Thomas R.; Duncan, Patricia L. - In: Business horizons 18 (1975) 1, pp. 85-90
Persistent link: https://www.econbiz.de/10003005470
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A marketing information system
Wotruba, Thomas R.; McFall, John B. - In: Public utilities fortnightly : the magazine presenting … 91 (1973) 11, pp. 27-34
Persistent link: https://www.econbiz.de/10003005476
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An analysis of consumer market segmentation among financial institutions
Barber, William F.; Wotruba, Thomas R. - In: Mississippi Valley journal of business and economics : … 3 (1967/1968) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10001867060