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Advertisers' willingness to substantiate their claims
Woodside, Arch G. - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10003013165
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Credibility of advertising themes among blacks and whites
Woodside, Arch G. - In: Marquette business review 19 (1975) 3, pp. 134-142
Persistent link: https://www.econbiz.de/10003013212
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Patronage motives and marketing strategies
Woodside, Arch G. - In: Journal of retailing 49 (1973/74) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10003013281
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Personal values and consumer psychology
Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000331596
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
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Retail sales transactions and customer ʺpurchase palʺ effects on buying behavior
Woodside, Arch G.; Sims, J. Taylor - In: Journal of retailing 52 (1976) 3, pp. 57-64
Persistent link: https://www.econbiz.de/10003013289
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10003013294