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Decomposable regression models in the analysis of market potentials
Bass, Frank M. - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B485-B494
Persistent link: https://www.econbiz.de/10001879283
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Profit and the A/S ratio
Bass, Frank M. - In: Journal of advertising research 14 (1974) 6, pp. 9-19
Persistent link: https://www.econbiz.de/10001879474
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A simultaneous equation regression study of advertising and sales of cigarettes
Bass, Frank M. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 291-300
Persistent link: https://www.econbiz.de/10001879493
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An experimental study of attitude change, advertising, and usage in new product introduction
Ginter, James L.; Bass, Frank M. - 1972
Persistent link: https://www.econbiz.de/10002454831
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The frontiers of marketing thought and science
Bass, Frank M. (contributor) - 19XX
Persistent link: https://www.econbiz.de/10003136420
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Market segmentation : group versus individual behavior
Bass, Frank M.; Tigert, Douglas J.; Lonsdale, Ronald T. - In: Journal of marketing research : JMR 5 (1968) 3, pp. 264-270
Persistent link: https://www.econbiz.de/10001879338
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Pooling issues and methods in regression analysis with examples in marketing research
Bass, Frank M.; Wittink, Dick R. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10001879463