Pooling issues and methods in regression analysis with examples in marketing research
Year of publication: |
1975
|
---|---|
Authors: | Bass, Frank M. ; Wittink, Dick R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 4, p. 414-425
|
Subject: | Marktforschung | Vereinigte Staaten |
-
USER: a scale to measure use of market research
Menon, Anil, (1994)
-
Leipelt, Detlef, (1992)
-
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine, (1993)
- More ...
-
Market structure and industry influence on profitability
Bass, Frank M., (1977)
-
DO CHANGES IN CUSTOMER SATISFACTION LEAD TO CHANGES IN PERFORMANCE IN FOOD RETAILING?
Gomez, Miguel I., (2003)
-
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W., (1992)
- More ...