Narrow search
Showing 1 - 4 of 4
Cover Image
Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Cover Image
Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
Cover Image
Contextual influences on subjective price perceptions
Monroe, Kent B.; Bitta, Albert J. della; Downey, Susan L. - In: Journal of business research : JBR 5 (1977) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10002507607
Cover Image
What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739