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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Detecting deception in advertising
Armstrong, Gary M.; Russ, Frederick A. - In: MSU business topics 23 (1975) 2, pp. 21-31
Persistent link: https://www.econbiz.de/10001857912
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A design for the firmʹs marketing nerve center
Kotler, Philip - In: Business horizons 9 (1966) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
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Marketing during periods of shortage
Kotler, Philip - In: Journal of marketing 38 (1974) 3, pp. 20-29
Persistent link: https://www.econbiz.de/10002239725
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Phasing out weak products
Kotler, Philip - In: Harvard business review : HBR 43 (1965) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10002239895
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Strategies for introducting marketing into nonprofit organizations
Kotler, Philip - In: Journal of marketing 43 (1979) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10002240488
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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Die Bedeutung des Consumerism für das Marketing
Kotler, Philip - In: Marketing und Verbraucherpolitik, (pp. 56-70). 1982
Persistent link: https://www.econbiz.de/10002238438