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Maddaloni, Angela - 2002

Persistent link: https://www.econbiz.de/10003780016

How strong and generalisable is the generation Y effect? : a cross-cultural study for wine

Mueller, Simone; Remaud, Hervé; Chabin, Yann - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 125-144

Persistent link: https://www.econbiz.de/10009244344

Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison

Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012

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Labour force participation and the business cycle : a comparative analysis of France, Japan, Sweden ans the United States

Darby, Julia; Hart, Robert A.; Vecchi, Michela - In: Japan and the world economy : international journal of … 13 (2001) 2, pp. 113-133

Persistent link: https://www.econbiz.de/10001573592

How Strong and Generalisable is the Generation Y Effect? A Cross-Cultural Study for Wine

Mueller Loose, Simone - 2012

Purpose – This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine and alcoholic beverage consumption behaviour from older generations. The comparison spans seven culturally different markets.Design/methodology/approach – Large...

Persistent link: https://www.econbiz.de/10013101903