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Vergleich
Frankreich
80,056
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12,547
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2,148
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2,126
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2,123
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2,098
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2,048
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2,024
Welt
1,983
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1,959
Spain
1,955
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1,794
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1,690
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1,689
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1,647
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Mairesse, Jacques
29
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20
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16
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12
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12
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11
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11
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10
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10
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10
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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Temouri, Yama
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7
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Bloom, Nicholas
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Elschner, Christina
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Direktorenkonferenz der Landesmedienanstalten
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Associated European Energy Consultants - Eine Europäische Wirtschaftliche Interessenvereinigung
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BIPE
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1
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Economie et statistique
36
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29
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22
NBER working paper series
22
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21
IZA Discussion Papers
20
NBER Working Paper
20
IZA Discussion Paper
18
La revue de l'IRES
17
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
13
SpringerLink / Bücher
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Discussion paper
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Revue économique : revue bimestrielle
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Europäische Hochschulschriften / 5
9
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
9
Comparative workplace employment relations : an analysis of practice in Britain and France
8
Research
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Revue de l'OFCE
8
Revue française d'économie : RFE
8
ZEW Discussion Papers
8
ZEW discussion papers
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Banque de France Working Paper
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CESifo working papers
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The international journal of human resource management
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ifo Forschungsberichte
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Annals of economics and statistics
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Argumente zu Marktwirtschaft und Politik
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European journal of industrial relations
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IMF working papers
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Journal of business research : JBR
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The European journal of health economics : HEPAC ; health economics in prevention and care
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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ECONIS (ZBW)
2,153
EconStor
96
USB Cologne (EcoSocSci)
5
RePEc
4
ArchiDok
1
OLC EcoSci
1
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1
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
2
Strategisches Identitätsmanagement transnationaler Unternehmen
Horn, Sierk
-
2000
Persistent link: https://www.econbiz.de/10001568613
Saved in:
3
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
4
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
5
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
6
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
7
Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter
;
Purper, Guido
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 135 - 151)
.
2004
Persistent link: https://www.econbiz.de/10014555103
Saved in:
8
Brand heritage across cultures : U.S.A.,
France
and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
9
Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
Saved in:
10
Comparative marketing systems
Kaynak, Erdener
(
ed.
);
Savitt, Ronald
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000043939
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