Market spreading versus market concentration : the choice of export marketing strategies reconsidered
Year of publication: |
1995
|
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Authors: | Trabold, Harald |
Published in: |
Vierteljahrshefte zur Wirtschaftsforschung. - Berlin : Duncker & Humblot, ISSN 0340-1707, ZDB-ID 200368-5. - Vol. 64.1995, 4, p. 573-589
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Frankreich | France |
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