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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The more we die, the more we sell? : a simple test of the home-market effect
Costinot, Arnaud; Donaldson, Dave; Kyle, Margaret K.; … - 2016
Persistent link: https://www.econbiz.de/10011539133
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The More We Die, the More We Sell? A Simple Test of the Home-Market Effect
Costinot, Arnaud - 2016
The home-market effect, first hypothesized by Linder (1961) and later formalized by Krugman (1980), is the idea that countries with larger demand for some products at home tend to have larger sales of the same products abroad. In this paper, we develop a simple test of the home-market effect...
Persistent link: https://www.econbiz.de/10012984754
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Themore we die, the more we sell? : a simple test of the home-market effect
Costinot, Arnaud; Donaldson, Dave; Kyle, Margaret K.; … - In: The quarterly journal of economics 134 (2019) 2, pp. 843-894
Persistent link: https://www.econbiz.de/10012120216
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The More We Die, The More We Sell? A Simple Test of the Home-Market Effect
Costinot, Arnaud - 2016
The home-market effect, first hypothesized by Linder (1961) and later formalized by Krugman (1980), is the idea that countries with larger demand for some products at home tend to have larger sales of the same products abroad. In this paper, we develop a simple test of the home-market effect...
Persistent link: https://www.econbiz.de/10012456141
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Comparative marketing systems
Kaynak, Erdener (ed.); Savitt, Ronald (contributor) - 1984
Persistent link: https://www.econbiz.de/10000043939
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The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte; Engelen, Andreas; Oswald, Monika - In: Entrepreneurial marketing, (pp. 83-109). 2011
Persistent link: https://www.econbiz.de/10009379616