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Building value: The role of trademarks for economic development

Erixon, Fredrik; Salfi, Maria - 2015

Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...

Persistent link: https://www.econbiz.de/10011790289

Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization

Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2008

Persistent link: https://www.econbiz.de/10003715926

Accounting for brands in France and Germany compared with IAS 38 (intangible assets) : an illustration of the difficulty of international harmonization

Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2009

Persistent link: https://www.econbiz.de/10003826069

Sprachlich hybride Markennamen im Deutschen : ein geschichtlicher Überblick

Ronneberger-Sibold, Elke - In: Names in commerce and industry : past and present, (pp. 187-211). 2007

Persistent link: https://www.econbiz.de/10003692117

Selbstimage und Fremdimage von Nationen

Mayerhofer, Wolfgang - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 54-55

Persistent link: https://www.econbiz.de/10003536041

Building value : the role of trademarks for economic development

Erixon, Fredrik; Salfi, Maria - 2015

Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...

Persistent link: https://www.econbiz.de/10011512789

Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization

Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - In: Developments in the international harmonization of …, (pp. 344-364). 2004

Persistent link: https://www.econbiz.de/10002129029

Das Markenimage von Hersteller- und Handelsmarken : eine empirische Analyse der Imagekomponenten von Körperpflegemarken auf der Grundlage eines Markenidentitätskonzeptes ; [Ergebni...

Runia, Peter; Wahl, Frank; Rüttgers, Christian - 2013

Persistent link: https://www.econbiz.de/10010212018

Brands as signals : a cross-country validation study

Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009

Persistent link: https://www.econbiz.de/10003785269

Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs

Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009

Persistent link: https://www.econbiz.de/10003785277

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